Retroluxe Clean Co. was a brand envisioned by two life-long friends who wanted to bring the classic 1950’s idea of a clean home back to life – with a twist! My clients wanted to create a brand and mascot (Sadie the Cleaning Lady) that would represent their alternative style. This included tattoos, facial piercings, a 1950’s swing dress and of course a sassy expression. I was able to work with Joe Flanders out of Tulsa, OK to design the perfect character – and he delivered wonderfully!

These considerations lead to a wonderful idea for their brand, we were able to create: