Intimate Pathways Center for Sexual Health is a ground-breaking brand that aims to educate their patients about the importance of sexual health while navigating chronic illnesses and aging bodies. Our goal was to create a space for ALL humans to feel welcome, embraced, and free to express themselves while being medically counseled and treated. There are three different classifications of business for Intimate Pathways, all which needed different messaging and approaches. These include traditional patients (with additional sub-niche categories), oncology patients, and professional partners. In order to address this separation of messaging, we developed a web page that catered to all categories separately, these pages contained content curated for each audience, respectively. With these considerations in mind, we were able to develop:
Intimate Pathways Center for Sexual Health
Brand Design, Web Design, photography, signage, videography, print design
– Logo/Logomark
– Brand Guidelines
* Logo representations
* Typography
* Messaging
* Audience Identification
* Color Hierarchy
– Brochure
– Business card
– Appointment card
– Rack Card for Providers
– Rack Card for Patients
– Website
– SEO Service
– Copywriting
– Blog Service
– Introduction Videos (3)
– Video Series on Relational Intimacy (7 videos)
– Branded Photography
– Animations
